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Kenya’s floriculture industry is one of the nation’s greatest economic success stories, employing over 200,000 people directly and supporting more than four million livelihoods. But sustaining this success depends on logistics. Freight costs have increased substantially since the pandemic; air cargo capacity remains a concern, and competition is intensifying. At the same time, sustainability and compliance demands from the European Union are growing stricter.
Flower Logistics Africa brings together all players, from growers and exporters to airlines, freight forwarders, and regulators, to find solutions that make Kenya’s flower exports more reliable, affordable, and sustainable. It is through collaboration, innovation, and investment in logistics efficiency that Kenya can secure its global leadership in flower exports, transition towards greener supply chains, and ensure that its floriculture industry continues to bloom for generations to come.
Keeping Kenya competitive: Tackling freight costs and capacity constraints
Rising freight costs and limited air cargo capacity are reshaping the economics of Kenya’s flower exports and putting pressure on margins and reliability. Addressing these structural challenges is critical to preserving Kenya’s position in global flower markets.
Infrastructure that works: Multimodal connectivity from farm to global markets
The efficiency of flower exports depends on seamless connectivity across road, cold chain, air, and sea infrastructure. Bottlenecks at any point in this network directly affect quality, transit times, and export competitiveness.
From air to sea and both together: Building a balanced logistics model
Growing capacity constraints and cost volatility are accelerating interest in sea freight and sea-air combinations for flower exports. A balanced logistics model can improve resilience, control costs, and reduce over-reliance on a single transport mode.
Beyond flowers: The hidden logistics of cuttings and young plants
Cuttings and young plants demand highly controlled logistics due to their sensitivity to time, temperature, and phytosanitary requirements. Reliable handling of this segment is vital to sustaining global production cycles and supporting long-term growth in floriculture.
Sustainability under scrutiny: Meeting EU standards without losing competitiveness
Stricter EU sustainability, traceability, and compliance requirements are redefining market access for flower exporters. Aligning logistics and operations with these standards has become essential to remaining competitive in Europe’s most important destination markets.
Freight and Logistics Manager
Flamingo Horticulture
Operations Director
Murara Plants Kenya
General and Export Manager
Wafex
Managing Director
Herany Flora
Director
Wilmar Flowers
Logistics & Packhouse Lead
Syngenta- Kenya Cuttings
Managing Director
Sundrew Flowers
